Experience: 7 Years

Work Location : (Work from Office (Technopark – Phase 1, Trivandrum)

Preferred Skills: Google Ads, Meta Ads, LinkedIn Ads, SEO, Performance Marketing, Lead Generation, Google Analytics, Google Tag Manager, A/B Testing, Marketing Analytics, Excel

Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook/Instagram/Whatsapp), LinkedIn, and other digital platforms.
Drive lead generation initiatives to achieve business growth and marketing objectives.

Plan and execute performance marketing campaigns focused on maximizing ROI, improving conversion rates, reducing Cost Per Lead (CPL), and achieving lead generation targets through continuous campaign optimization.
Monitor campaign performance and analyze key metrics such as CTR, CPC, CPL, conversions, and ROI.
Continuously optimize campaigns through A/B testing, audience targeting, bidding strategies, and creative improvements.
Prepare regular performance reports and provide actionable insights based on campaign analytics.
Manage and optimize SEO, SEM, landing pages, and website traffic to improve lead conversion.
Collaborate with sales, content, and design teams to ensure effective campaign execution and lead nurturing.
Conduct market and competitor analysis to identify opportunities and recommend new digital marketing strategies.
Utilize tools such as Google Analytics , Google Tag Manager, Google Ads, Meta Ads Manager for tracking and reporting. Looker Studio experience is good to have.
Experience with Conversion Rate Optimization (CRO) and lead quality optimization.
Hands-on experience with conversion tracking, Meta Pixel, Google Tag, and server-side tracking.
Exposure to CRM and marketing automation tools (such as HubSpot or Zoho CRM etc) would be an added advantage.
Stay updated with the latest digital marketing trends, platform updates, and best practices to maximize campaign effectiveness.

About Us

Xpetize is a technology solutions company, supporting customers in IoT, application and engineering services, data services, cybersecurity, cloud and social services. We are headquartered in Trivandrum with offices in Bengaluru, Pune, USA and Japan. We work tirelessly to help our customers across the globe since 2011 and relentlessly trying to grow our expertise across geographies. Our flagship Industry 4.0 product XPETICS, is a fully managed IIoT platform that lets customers securely connect and process IoT data at scale. We have a flexible and open work culture, lots of fun,  flexi work hours, up skilling programs, medical insurance for family and parents and ensuring work life balance.